Your website’s home page is often the first thing that potential customers will see, and as the saying goes – you only get one chance to make a great first impression. Making sure your home page not only looks great, but represents your brand accurately and functions perfectly isn’t easy. In fact there’s a lot (and we mean A LOT!) of websites out there that back up that point.
For those looking to improve an already existing home page, making things better is made even more difficult. Enhancing the design and structure of your home page is possible however. Here are the quick fixes that could just help you get your home page back on track…
Fix 1: Cut the crap
There’s nothing worse than a home page filled with reams and reams of keyword rich content. Throw in some overly stocky photos and complex animations, and home pages become nightmares. In most cases taking the simpler route is better.
With the average human attention span just 8 seconds – that’s one second less than a goldfish! – your visitors simply don’t have the time to digest all that information. By keeping key elements like content, graphics and imagery simple you can up the value and get your brand message across more concisely.
Fix 2: Encourage social sharing
Giving visitors more ways to keep in touch with your brand is important and there’s nothing more powerful than social media for achieving just that. If your home page doesn’t feature social share and follow buttons you could be missing out on a lot of traffic. Some 63% of the UK’s population is active on social media. They spend an average of 1 hour and 29 minutes PER DAY on social media across all devices according to We Are Social.
Fix 3: Get in those CTAs
Call to actions or CTAs really do work so make sure they are made a feature of and in tip top condition. Consumers are fickle. If they aren’t prompted into some sort of direction they may just jump ship and head to a competitor who can. Use your call to actions to suggest the next pages they should view or next actions they should take.
Fix 4: Sort out that navigation
Poor navigation is a major turn off for potential buyers. Making the route to checkout or another action achievable in as fewer clicks as possible is vital. Keeping it lean with your nav will also save visitors a lot of time and hassle. Use responsive design and streamlined content at every step to make even the most extensive product or service list negotiable.
Fix 5: Embrace white space
Back in the day, white space was simply inconceivable. Now it’s an essential element, particularly when it comes to the design and development of home pages. The use of white space makes web pages extra readable, and puts the content, images and features centre stage for maximum impact.
Fix 6: Think speed. Think responsive.
We maybe shouldn’t refer to this one as a quick fix but I suppose with the help of our web team it would be – we love a cheeky little plug!
Mobile optimisation and site speed are two terms that are more important than ever. Gone is the willingness for visitors to wait for the ‘spinning wheel of death’ to stop turning to see their content. Browsers want it now and quite rightly so. As well as keeping things speedy, not just on your home page but throughout your site, optimising for mobile should be a priority. You don’t want to be missing out on the 8 out of 10 internet users that use their smartphone to browse after all! Google has also confirmed that 61% would be unlikely to return to a mobile site following a bad experience. 40% of this figure would opt for the mobile site of a competitor instead.
Fix 7: Showcase your expertise
Offering an insight into your blog roll from your home page is an excellent way to showcase your expertise. Prove in a couple of snippets why you, not your competitors, should be trusted with a visitor’s hard earned moolah. Make sure content on your blog is updated regularly and covers topics that appeal to your target audience.
Looking for a little help with the home page of your site? Or even want the whole thing jazzed up? Get in touch with our web developers today to discuss your requirements.