“Does email marketing still work?” has to be one of the most searched phrases on the business marketing scene. However, as new trends enter and evolve, you shouldn’t push email marketing methods aside. Email marketing is still a very worthwhile and effective business marketing option for companies of all shapes and sizes. According to recent research, email is the third most influential source of information for B2B audiences. Email marketing efforts also don’t go unnoticed by consumers with 8 out of 10 retailers deeming email marketing as their biggest driver of customer retention.
Email marketing makes perfect sense and produces excellent outcomes for a vast number of companies, whether your client is targeting consumers with their products or services, or marketing their wares to fellow business professionals. Business marketing emails don’t have to be another addition to the spam folder, with the right research, planning, writing, delivery and analysis your clients can become valuable sources of information for new and existing customers alike.