Content is king we all know that, but there are still so many people out there that don’t give copywriting the respect it deserves – which annoys us just a little. There are so many perks that go hand-in-hand with great copywriting, content marketing and creative communications. With the right Cheshire based wordsmith at your beck and call, you can improve your client’s market position, engage with their target audience and convert visitors to their website into customers.
It’s not just consumers who love great content – many consumers see informative content as a sure fire sign that they’re dealing with an industry leading, trusted company – search engines have a thing for well-written, customer focus content too. Spammy SEO tactics aside, it is content marketing and creative communications that now rule the roost. Along with usability and experience, content has been deemed one of the most important ranking factors according to the latest SEO industry studies, which makes optimising your client’s website and giving their blog roll some tender loving care even more essential. While the industry has taken a much applauded step away from keyword rich content, relevant content that offers value to an audience is the Holy Grail.